Sunday, February 2, 2014

What is Effectuation and What are The Principles of Effectual


Effectuation is a way of thinking that serves entrepreneurs in starting businesses. Effectuation includes a set of decision-making principles expert entrepreneurs are observed to employ in situations of uncertainty. Situations of uncertainty are situations in which the future is unpredictable, goals are not clearly known and there is no independent environment that serves as the ultimate selection mechanism. (Wikipedia)

What are The Principles of Effectual ?

BIRDS IN HAND PRINCIPLE BY SARAS SARASVATHY
AFFORDABLE LOSS PRINCIPALE BY SARAS SARASVATHY
CRAY QUIT PRINCIPLE BY SARAS SARASVATHY
LEMONADE PRINCIPLE BY SARAS SARASVATHY
PILOT IN THE PLANE PRINCIPLE BY SARAS SARASVATHY


An Introduction to the Biography of Dr. Sarasvathy



http://eppakistan.blogspot.com/2014/02/introduction-to-drsarasvathy.html

Associate Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area and teaches courses in entrepreneurship and ethics in Darden’s MBA program. In addition, she teaches in doctoral programs not only at Darden, but also in Denmark, India, Croatia and South Africa. In 2007, Sarasvathy was named one of the top 18 entrepreneurship professors by Fortune Small Business magazine.
A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves on the editorial boards of the Journal of Business Venturing and Strategic Entrepreneurship Journal and is advisor to entrepreneurship education programs in Europe and Asia. Her scholarly work has won several awards, including the 2001 William H. Newman Award from the Academy of Management and the 2009 Gerald E. Hills Best Paper Award from the American Marketing Association. Her book Effectuation: Elements of Entrepreneurial Expertise (book overview) was nominated for the 2009 Terry Book Award by the Academy of Management.
Effectuation is widely acclaimed as a rigorous framework for understanding the creation and growth of new organizations and markets. The research program based on effectuation involves over a dozen scholars from around the world whose published and working papers can be found at www.effectuation.org. Sarasvathy has also developed several cases and other instructional materials to teach effectuation. A new textbook, along with an open source instructor website, is currently in the works.
In addition to a master’s degree in industrial administration, Saras received her PhD in information systems from Carnegie Mellon University. Her thesis on entrepreneurial expertise was supervised by Herbert Simon, 1978 Nobel Laureate in Economics. Before joining Darden, she was on the faculty of University of Washington and University of Maryland. And before that, she was part of the founding team in five entrepreneurial ventures.
Click here for her SSRN Author Page and here for a video interview with Big Think.



Interview With Saras Sarasvathy "Big Think" by NomanAkhter